According to Deputy Director of the Hanoi Department of Culture, Sports and Tourism Nguyen Khac Loi, the festival aims to honor the cultural heritage sites and values that were recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO), especially those of Hanoi through the means of flower.

It is part of activities to promote cultural tourism in the capital city and respond to the National Tourism Year 2012, which takes the theme of “Heritage Tourism”

This year’s festival will be held in streets of Dinh Tien Hoang, Le Thai To, Le Lai, Le Thach, the downtown, on the surface of Hoan Kiem lake and in popular sites of Ngoc Son temple, Tran Ba temple, The Huc bridge and But and Hoa Phong towers.

In the framework of the event, a wide range of activities such as flower arranging competitions, traditional games, exhibitions of ornamental plants, handicraft and tourism products will be also organized.