More efforts are required to boost Viet Nam's hotel industry following signs of a slowdown in the high-end market, Grant Thornton has warned.
The auditing and consulting firm's managing partner Kenneth Atkinson, briefing the media yesterday about his company's annual Viet Nam Hotel Survey, said occupancy and room rates this year have been lower than last year at several five-star hotels.
However, he did not mention numbers.
"While the future of the industry looks promising, a lot of effort is needed to promote Viet Nam as a destination in the higher spending markets of Europe and North America and for MICE (meetings, incentives, conferences and exhibitions) as well," he said.
The country's tourism marketing budget is still modest, he said, suggesting taxing five-star-hotel customers to raise more money for it.
Different localities having their own logos and slogans is a waste of resources, not to speak of confusion for guests, he said.
A splendid experience for guests with good services, high frequency of flights, and easy visa policy have been key factors that help Thailand attract tourists, he said.
That country has set itself a target of 21 million this year, compared to Viet Nam's modest 6.5 million, he said.
Twenty years ago Thailand had only seen 6 million tourist arrivals, he said.
He pointed out that around half the visitors to Thailand returned, even with friends and family, while the rate is very low for Viet Nam.
Grant Thornton's survey of three – to five-star hotels found that last year three-star hotels had the highest occupancy rate of 66.4 per cent. It was 58.9 per cent for four-star hotels and 57.4 per cent for five-star hotels.
The average rate was 60.4 per cent, up 0.7 per cent from 2010. Occupancy edged down in the north and south, but increased by 7.5 per cent in the central and Central Highlands regions.
Average room rates rose by 9.1 per cent to US$90.84.
The rate was highest in HCM City, at $85.79, followed by Ha Noi and Phan Thiet, with the latter seeing the highest rise.
|< Prev||Next >|
» Vietnam's taekwondo team hopes for gold in Myanmar
» PISA tests makes MOET surprised, students proud and embarrassed
» Not accelerate 4G development in Vietnam: Minister
Latest Category Posts
- Vietnam Tourism Awards 2012 winners announced
- Da Lat works to prevent scamming during 2013 Flower Festival
- Travel companies prepare for nine-day Tet holiday
- Lam Dong Province to set up tourism hotline
- Da Nang to develop inland waterways to attract tourists
- Tribal Disneyland prepares to show-off nation of 54 cultures
- Hoi An ancient town opens ‘Rest point for tourists’
- French culture to be celebrated during cultural week
- Hanoi is named in Top 10 Destinations on the Rise in the World
- VN travelers offered preferences to go abroad
Random Category Picks
- Electric cars cause traffic problem in Old Quarter
- Vietnam to open many tourist support centers
- $210 million cable car project to Fansipan launched
- Argentina launches first-ever tourism promotion event in HCMC
- World-record setting cable car in Sapa-Fasipan
- Hue ancient village seductive but distant to tourists
Popular Category Posts
- Foreign tourists not allowed renting motorcycles without a driving license
- Soc Trang highlights eco-tourism
- Ha Noi and HCM City budget paradise for English youth
- HCM City welcomes 2.8m foreign arrivals this year
- Inbound tourism enjoys robust growth
- Phu Quoc lacks hotels for Russians
- 4,500 foreigners join luxury cruises to Vietnam
- Hoi An one of Asia's top cities
- Tourism staff lack soft skills
- Hanoi electric buggies spark success
- Language hinders Russian visitor attraction
- Danang stages road shows to woo regional airlines
- S. Korea loosens visas for Vietnamese tourists
- Phong Nha-Ke Bang National Park reopens after storm
- Water puppet theatre sets Asian record
- Hundreds of foreign tourists booked for tours to Son Doong Cave
- Water resources linked to tourism
- Ancient Hue astronomy station rebuilt
- Vietnam ill-prepared for shared tourism labor market
- Hue on track to meet annual tourism target
Destination & Places
Cuisine & Delicius
History & Culture
Arts & Tradition
More to Explore
Vietnam Travel Calendar