Because of the cheap price and wide range of selections, 3D cinema cafes have been attracting many young people.

 People flock to watch 3D movies at cafe shops

These small shops require reservations, but allow customers to watch the movies when they want, and often offer upwards of 60 3D and 200 HD titles to choose from. Drinks are also available.

"It just feels more private and comfortable than a theater," one customer said.

This type of cine-cafe is a business that seems to be catching on in Hanoi. Many have opened on Khuong Trung, Quan Hoa and Vong Street. The prices are mostly determined by room size. A small room for two usually goes for VND30-50,000 (USD1.4-2.4) per hour, while a large room for eight for VND50-100,000 (USD2.4-4.8) per hour.

Nguyen Tien Dat, the owner of one of these shops, said that the idea was to make a more comfortable environment for watching films. "At first business was not so good. But when I decided to add drinks and 3D films it really started to pick up. 3D movies have been popular for more than a year now, but not everyone can afford theatre tickets. With our service all you have to do is call and book a room. Our title list is readily available, so customers make a reservation, and when the parties come there is no waiting around. They just enter their rooms and enjoy," he said.

Le Ngoc Son, a regular customer said, "I'm addicted to watching 3D movies here. It is convenient and comfortable. I can also see old 3D movies, which the larger theatres have stopped showing. For my birthday I rented a big room for all my friends. This would have been too expensive at a regular theatre."

These mini-cinemas also been catching on among families.

"My husband came with our child to watch Alice in Wonderland for the first time. My child was so excited and was actually trying to catch objects from the screen. We only paid VND60,000 (USD2.8) for the movie. Including drinks the total was VND150,000 (USD7.2). We would have paid double in the theatre. But maybe the best thing about it was that my child could laugh or comment on the different scenes," one customer said.

Source: VEF