Advertisement leaflets, brochures have been delivered at schools, banderoles have been hung at the school entrance, in front of classes.
The billboard at a kindergarten in District 5 in HCM City
Vietnamese students do not have to go to school in summer. However, schools still open on summer days. Extra classes still run every day, while marketing officers, with industry and cleverness, still go to school every day to persuade students to buy their products.
The products introduced on summer holiday are mostly the education and entertainment services, such as English classes, live skill classes, tours and summer camps. It’s so easy to find the information about the services nowadays: one can read the information on the banners stuck on the wall, the banderoles hung over every block of the schools, and even the leaflets laying on the ground.
Dairy products, soft drinks and telecommunication services have also been introduced into schools. In order to attract the small clients, manufacturers or service providers install kiosk right on the campuses of schools, where beautiful young girls introduce products and services to students.
When asked if advertisements should be allowed to appear at schools, Mai Phuong, a parent in district 5 of HCM City said children nowadays watch ad piece video clips on TV every day, and that she does not want her children to meet ad pieces at school as well.
Another parent has complained that the things that children most regularly meet every day are the ad pieces. They see ad pieces on TV, hear advertisement clips on buses, read ad posters on streets and at schools.
“My son has learned by heart a lot of advertisement slogans, while he sometimes forgets his lessons. It’s simply because he hears the slogans many times a day, while he only attends the lessons for some hours a day,” she said.
The parent has called on to install a barrier to prevent advertisements and trade activities to penetrate schools to ensure a purely pedagogical environment for schools.
“No ad banderoles or billboards should be allowed to appear at schools,” she said. “School must be different from a market.”
However, she admitted that it’s difficult to prohibit manufacturers and service providers to sell goods and services at school. In fact, schools can get big benefits when allowing manufacturers to sell goods and services at the schools.
In general, advertisement billboards mostly appear at nursery schools, primary schools, and some secondary and high schools with poor material facilities. Producers and distributors would offer to give financial support to schools, and in return, the schools need to reserve certain spaces for them to advertise their products.
A dairy producer reportedly sponsored the building of some notice boards for a school. And in return, the producer can set up its logo on the notice boards, which occupy a large area of the boards.
Especially, an ad firm in Binh Thanh district is now inviting producers to post ad pieces at schools.
“Advertising at schools is really a wise, economical and effective way for businesses. If you want to introduce your products to consumers in the quickest and most effective way, please contact us,” the letter sent by the company to other businesses reads.
This seems to be a very attractive invitation, especially in the context of big economic difficulties, when businesses have to cut down expenses, but traditional ad methods are too costly.
|< Prev||Next >|
» Pupils love traffic-safety play
» Educational pioneer makes learning fun
» Driver schools to be privatised by 2014
Latest Category Posts
- PISA tests makes MOET surprised, students proud and embarrassed
- Students to benefit from major revamp of assessments
- English teaching: Universities strive for “Vietnamese int'l standards”
- Applying IT in foreign language study
- Learning model for Vietnam - new but unsuitable
- HCMC students allowed to enjoy Tet from January 25
- HCMC public preschools decline younger kids to admit 5-year-olds
- Businesses criticize universities’ training quality
- HCM City wants to modernize teaching aids, parents don’t want
- Private tutoring booming, quality uncontrollable
Random Category Picks
Popular Category Posts
- Students may have to attend math, literature exams to finish high schools
- HCM City to assess English skills with TOEFL
- Medical courses dwindle in quality amid enrolment surge
- Shortage of special schools for disabled hinders national target
- HCMC schools ask parents to pay for hi-tech devices
- Parents to supervise school finances
- Parents wrestle with math questions for primary students
- City first grade teachers to stop marking tests
- City strives to end violent punishment
- Thesis market held in the open air
- No one takes management over English teaching at preschools
- Canteen food jeopardizes Ho Chi Minh City children’s lives
- National standard schools become substandard
- Private colleges charge huge tuition but quality in doubt
- Parents willing to pay $3,000 for a seat at “star” schools
- Textbooks turn out to have too many mistakes
- New teaching model forces children to mature soon?
- Primary curriculums after 2015: Less subjects, more time
- Teachers don’t give marks to first graders, parents puzzled
- Teachers deliberately give intricate questions to students?